SERVICES
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WCP works with clients to ensure the operations success of their strategies and plans. Particularly in assignments where we been involved at the earliest stages, WCP can seamlessly move between an organization’s ideas and its structure and management that execute its idea-based plans. WCP has experience establishing practical and meaningful feed-back processes between plans and executions to promote efficient communications and delivery.
WCP views our operational roles as time-limited, not on-going assignments. Whenever we engage in operations, as leaders or team-mates, we are hands-on contributors who support and complement our client’s capabilities.
We provide
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Funding source explorations through venture, private equity, sponsorships, other
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Partnership recruitment, engagement, review and evaluation, co-marketing
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Marketing plan development including market segmentation, offer roll-out programs & first year events
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Community Liaison including joint marketing planning and execution oversight
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Product/Market Roadmap design and team building
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Product Marketing including pricing, target market positioning and presentation, support
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Marketing Communications Oversight including selection and management of outside agencies
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Collateral and Website development and general writing services
Our services are intended to be short-term but can extend over years and many different functions. Our purpose is to help clients develop operating plans and execute on opportunities while they search for the right staff to assume our assigned responsibilities. We can even help hire that person or team.
As consultants, we are experienced in exploring funding sources, leading product/market roadmap planning, creating and leading cross-functional teams, finding sales and community partners, working on special assignment to the Board or an executive and ‘filling in’ at the management level as is helpful. We can also select and manage creative communications services associated with a launch, advertising and public relations or special events.
In certain situations we can assume interim Chief Marketing Officer (CMO) responsibilities. As requested we may represent the company or initiative in deal-making, working on behalf of the executive team.
Our services are available as a retainer-based package or as individual fee-based projects. Some assignments may include commissions. All assignments have clear responsibilities, deliverables and accountability.